Travel Industry Trends: The Casualisation of Luxury

By | 2017-06-15T02:05:59+00:00 June 14th, 2017|

At NOSHtrekker we believe that there is an enormous opportunity to present travel experiences in a creative way and that understanding the global traveller is the first step to designing moments that matter. Our NT Industry Update is where we’ll be sharing trends, ideas and concepts across disciplines that are relevant to our travel trade partners. All issues will be accessible on this website.

Casualisation of Luxury

Formality aside, luxury is now about comfort without strict rules of decorum. Flexibility to change your itinerary, order what you want, have a Michelin meal in your swimsuit by the pool. Those who can afford the best feel instantly at home. (Source)

‘How’ to Holiday

How to Holiday

Pressured lifestyles, time poor families and cities that are always on mean that Indian travellers are looking at more than “where” to travel. Vacations need to contribute to rest, rejuvenation and greater connection. (Source)

Pinterest Travel Report 2017

Pinterest Travel Report

3 billion ‘pins’ tell us that festivals like Brazil’s Carnival and Thailand’s Full Moon parties are share-worthy. Organisers should definitely keep in mind the importance of generating as many photo spectacular moments as possible. (Source)

Enhancing the Experience

Pinterest Travel Report

The ‘Experience Economy’ is not just about creating opportunities for participation. It’s about enriching travel moments with thematic products and time-refelective value-adds that enhance the magic. (Source)

Vegetarian Destination


Vegetarianism doesn’t stop Indian travellers from exploring food destinations, but having options are important. Singapore ranks number three on Cox & King’s survey. (Source)

Sticking to Routine on the Road


65 percent of global travellers exercise less on holiday and 83 percent rank wellness programs as something they consider when choosing a hotel says STUDYLOGIC. (Source)

  • Most Indian travellers make holiday plans between 3:30pm and 4:30pm (Source)
  • Is there a gene that makes people want to travel? Science says “maybe.” (Source)
  • Don’t rule out the outdoors. Younger Chinese tourists want to get out there. (Source)
  • Can you sell cars and condominiums in-flight? Low-cost airline Peach seems to think so (Source)

“The hotel industry is in denial about Airbnb, the same way they were about the online travel agencies. But you can’t compete by playing politics. You can’t stall progress. The only way to compete with a strong idea like Airbnb is with another strong idea. You provide a social community space, because Airbnb can’t do that.”
– Ian Schrager, hotelier, New York Times, June 7

“I think one of the biggest lessons we can learn from disruptors such as Airbnb, Uber, Netflix or other disruptors is to really lean into our customers and find out what they need… To really understand their frustration and ask how you can seek to do something about that with your business… We need to be spending time in our business asking the question, ‘If I were to start a business tomorrow to put me out of business, how could I do that?'”
– Melissa Browne, A&TA and The Money Barre, at Travel Industry Exhibition and Conference, Sydney, June 13

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About the Author:

Sarah Tan
Sarah is Brand Director at NOSHtrekker. A Penang-born New Zealander, she oversees our brand and editorial direction. She is the only person in our team who doesn't cook, but she sure likes to eat.